I was listening to BBC news radio last night when the announcer said to “type
World Business Report into the search engine and follow the link from there” for the latest version of the report.
He followed up by mentioning the BBC’s news domain name (
bbc.co.uk bbcnews.com) as an alternative, but it was striking that he considered “the search engine” a more reliable path to the program’s page.
Of course, the actual URL for that page is pretty long, and it isn’t available directly from the BBC news home page or even from its Business page, so he’s probably right.
For Google and MSN, anyway, both of which return the report as the second search result (the first being the BBC’s other World Business Report, a TV program).
Yahoo, on the other hand, returns the Wikipedia entry describing the TV program as its first result. The radio program page is below the fold (on my monitor) as the fourth result.